Good On You wants to promote ethical standards in the clothing industry. They created an App which provides the user with an ethical sustainability criteria on the brands they search for.
They decided to re-write their current app in new technologies rather than build on top of technical debt.
Our team of four’s task was to test the new build, the concerns the product owner had was that it be the same standard or better than the old version, because the company would lose users if the cross-over was a bad experience for their current users.
They were also looking at a big rebranding and marketing exercise and they didn’t want the transitions to sour the user experience.